Drovers Beef is produced to demanding specifications, using only the finest prime steer and heifer carcasses and reselected on the line to guarantee consistent premium quality. You can always trust the quality Drovers delivers.
Solo Creative were commissioned to produce a brand and supporting high end sales brochure to introduce Drovers and drive sales across Europe. The project encompassed a range of disciplines including creative, design, photography, copywriting and print production.
A particularly interesting project to work on, Drovers took us to the midlands of Southern Ireland for a farmland three day photoshoot, with cows as models, to slaughterhouses and friendships. Everyone we met and worked with greeted us with warmth and professionalism.
Solo Creative were able to take advantage of the range of talent we have in house when we worked with Drovers. From creative and copywriting to delivering the final piece, we could ensure that the internal cross fertilisation of ideas and effort made for a seamless outcome.
This gave our client a single point of contact throughout, making their involvement more productive with all being allowed to work with confidence that everyone understood what we were trying to achieve. And achieve it we did. Sales soared.